Pretty Jane Clothing Co.

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Pretty Jane's Philosophy: A Fable

Pretty Jane Clothing Co. was years in the making--years of parenting, that is.

Pretty Jane watched her oldest daughter grow out of dresses and jeans and blouses, and spent hours at the mall looking for new clothes in the next size. She looked high and she looked low. She searched long, long days and watched weekends whiz by with nothing to show for them. She tried department stores and specialty shops, boutiques and the internet. No matter how diligent her search, she found only shrunken-down adult clothes in children's sizes.

It was clear that the wicked Mass Market Magician had been tampering with children's clothing styles! No longer could she find sweet dresses and pretty blouses. Impossible to locate were the adorable skirts and hip slacks of Years Gone By. Instead, she found low-cut blouses and low-rise jeans that were designed for her six-year-old. She found low-rise panties with cartoon characters. Heavens, she even found see-through tops and thongs for girls! Alas, no matter how hard she searched for clothes for her girls that let them look like GIRLS, such a thing was but a memory. To top it off, you must remember that Pretty Jane is a stylish gal herself, and wanted both style and innocence combined. It seemed such a fashion paradise was not to be found.

"Well, then," said Pretty Jane, "I'll just have to make them myself!" And so she did.

Pretty Jane set up shop in her basement and went to work, designing clothes that reminded her of vintage magazines and old picture books, but with a dash of edge, to make them hip enough for the new millenium. She learned from mommies everywhere that boys had the same trouble, and created a line of clothing for them while she was at it. All the while, she held fast to her Guiding Principles, and set her sights not just on dressing her kids, but on changing how kids dress.

Pretty Jane believes:

Children are children, not miniature adults. Our children have so few years to explore and examine their world in total innocence. Often, that world moves faster than we as parents would like it to. Give them the chance to be young and inquisitive, and allow them time before they must grow up. Offer them clothing that allows them to be children, and to embrace the freedom we want them to experience.

Clothing is a reflection of who we are and who we want to be. How we clothe ourselves is a statement and a reminder. Our children should have choices that moms can be proud of. Moms should have choices that they can get excited about, clothes they can put on their children that reflect the ideas and ideals they relate to their families each day. And childrens' clothing should make them look like the sweet souls they are, no matter the occasion: play time, school days, Sunday best, or dinner with the grandparents.

Style lasts. There will always be trends, especially in fashion. There will always be styles that we would prefer our children avoid. There will also always be TRUE style, style that lasts through the years and goes beyond the current fad. It is becoming harder to find, but it is not extinct, and it represents what we want for our kids: a look that is simple, clean and fresh, as they are.

   Links and Resources

Blog: Check out the Pretty Jane Behind the Scenes blog and see a new side of the Pretty Jane design process.

Basics: what is parenting, anyway?

Dressing for Daycare: some tips. (Even if your little ones stay home, some good ideas here for potty training etc.--be on the lookout Fall 2007 for special features in sizes 2, 3, & 4 for potty training ease!)

Research: At the University of Illinois, Urbana-Champaign, a researcher has published a study looking at how the clothing industry has changed in marketing to children over the past 100 years. (Note especially the passage that observes "merchants recognized...that kids always long to be older, and thus the layout [of children's departments] exposed them to possible future selves to which they could aspire"--in 1920, much as the media does today.)

Parenting Tweens from the Boys and Girls Clubs of America.

Article: Recent Woman-to-Woman article in the Atlanta Journal-Constitution, in which a "conservative" and a "liberal" woman address the same topic, in this case, the Modesty Movement. More about this article, and Pretty Jane's take on it, on the blog.



©2007 Pretty Jane Clothing Co.